1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
In order to create a tension and suspense building thriller opening, conventions are challenged and developed. A typical thriller opening includes "The Girl With The Dragon Tattoo." This opening follows the conventions and expectations of a thriller opening.
The scene begins with a package being opened with a knife. Straight away we see conventions of the thriller genre which include a knife and a mysterious package. The man is wearing gloves which connotes danger and crimes being committed.


My media project develops a variety of conventions of media projects but also challenges them.


However, our thriller opening also challenges thriller expectations. The female character finally escapes from the male and she runs up the stairs, shown in the screen grab on the left. In many thriller openings the female character is the victim throughout but in our opening we see the characters shift. But we are soon disappointed when the male character follows her upstairs and abruptly closes the door behind them because we know that something will happen.
In addition, we have used a close up of wine being poured into a glass. Wine usually symbolises socialising and relaxation which calms people down. On the other hand, it portrays escapism from reality. We decided to use wine in our sequence to juxtapose the positive connotations which frightens the audience.
We decided not to use dialogue throughout the opening. The effect of this allows the non-diegetic music to establish the mood and atmosphere without using dialogue. It also makes it more thrilling because it makes it seem as though the female knows that something is going to occur, suggesting that it's been going on for a long time. The only sound we hear from the female is a scream, which causes the scream to seem more distressing.
2. How does your media product represent particular social groups?



However, similar to my thriller opening, the female character gains strength and stabs the villain so that he cannot inflict anymore pain onto her. The target audience (young females) feel a sense of pride and relief when the female finally retaliates.
3. What kind of media institution might distribute your media product and why?

The best time to show our film would be on Wednesday's, this is because there is not much competition from the high budget films and it is also cheaper. I believe that Youtube is also a great way of uploading the film to the public. Social networking has become so massive these last few years and its a great way of advertising the film to its target audience. The first step would be to create our own Youtube Channel so we can upload other videos related to the main film. In addition, a Facebook page and Twitter account will also need to be produced to keep in contact with the audience, advertise the film and to receive feedback. Facebook and Twitter are important because our target audience is 17-24 who will all have an account with one of these pages, so we can grab their attention. Also, film posters are vital because they have various purposes which make them a vital tool for the success of our film. The main purpose is to advertise and inform the audience through important information such as release date, actors and suitability with reference to age (BBFC certification.) Film posters use illustrations, lettering, colouring and a layout to
entice an audience into seeing the film. They focus on visual elements such as, powerful photographs and graphics to make posters attention grabbing and something the audience would want to see. These visual elements can also give the audience an insight into the themes and genre that will be portrayed throughout the film. In conclusion, I believe that we do not need a distributor to successfully release our film to the public. Youtube, Facebook and Twitter are great ways to advertise out thriller film and to grab the demographics attention. Connecting with independent cinemas will give us a chance for the audience to view the film in a cinema environment not just at home even though it is a low budget film.
entice an audience into seeing the film. They focus on visual elements such as, powerful photographs and graphics to make posters attention grabbing and something the audience would want to see. These visual elements can also give the audience an insight into the themes and genre that will be portrayed throughout the film. In conclusion, I believe that we do not need a distributor to successfully release our film to the public. Youtube, Facebook and Twitter are great ways to advertise out thriller film and to grab the demographics attention. Connecting with independent cinemas will give us a chance for the audience to view the film in a cinema environment not just at home even though it is a low budget film.
4. Who would be the audience for your media product?
https://www.youtube.com/watch?v=HVwvZa9D1n4


5.How did you attract/address your audience?

Audience feedback is very important when wanting to attract the target demographic. In order to get feedback I posted on Facebook asking the public, specifically young females, what they thought of our idea and the name of the film. We received some great, useful feedback that helped us to create a successful thriller opening which you can see in the screenshots. The protagonist of out thriller film is a young female which instantly appeals to the target audience because they can relate to her and already have a connection with the character. The story is based on domestic violence which sadly many females can relate to. It is a very touching storyline which causes the female viewer to respect the protagonist and to build an emotional attachment to her. We believed that using domestic violence could be a risk but it worked out well because it has a deep meaning to it. The way in which we used fast paced shots created tension and suspense which makes the audience want to watch more. Making the male the villain (we used Props' theory) is a stereotypical representation of domestic violence because the main stories are about men causing the violence because of their strength. The female viewers may feel fear and hatred towards the character so interest is created making them want to watch the whole film, which is what we want. Also, the female character is wearing a pretty, green dress that is very feminine. The female character has a very bare face, with dark eyes and bruises. This makes her look damaged and hurt. It also enhances the man's power and creates a stereotypical woman victim. Her hair looks scruffy and neglected, which will establish how she doesn't take care of herself causing the target audience to feel sorry for her. Her hair is up, so that the bruising around her neck and shoulders are on display to represent the pain and lack of confidence she has which many females can relate to.
Here is a link to a video where I talk about the answer to this question, including photos and evidence from the blog.
http://youtu.be/U4N2XMSAqCI
7. Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?

Firstly, we studied the rules that are followed within thriller films. The screen grab on the right shows that we posted examples of shot/reverse shot, match on action and the 180 degree rule on our blog. I learnt how to ensure that our final opening looked professional which meant that we had to follow these rules to gain the most marks we could. In order to show that we understood these techniques we had to complete the preliminary task.
The Preliminary Task.
The specification states that this must be:
‘ A continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character with whom she/he then exchanges a couple of lines of dialogue.’ The sequence must last no longer than one minute.
This task should demonstrate:
- Match on Action
- Shot/Reverse Shot
- The 180 degree Rule
You will also have to incorporate Music, lighting, dialogue (recorded separately on a lapel mic and voice recorder) and sound effects into your film
All filming and editing must take place on campus, using College equipment.
Each group will set up a blog onto which you will record the entire process
I found this task really helpful and extremely interesting. I learnt many techniques that I used for our final film opening. It was quite difficult at first because this was our first proper task in Media and we really wanted to pass this so we could go on to our thriller opening. Leading up to editing our preliminary task, we had to go through many different stages of research and planning. Firstly, we had to research different thriller openings which I explain in more detail below. Also, had to research different locations, storyboards, risk assessment, and allocating roles.The camera work was relatively simple because we had been taught about how to use the cameras, different shots and angles so we had a good understanding of filming. However, when we got to editing it was challenging because I have never used Final Cut Pro before so we had to start from scratch. Ultimately, it was not that difficult to use but we did receive help. After the task we gained important techniques for editing moving image and sound which gave us an advantage when editing our final piece.
planning which helped us to create a successful thriller opening. Our research and planning techniques really improved and we knew what we had to do for our main task. We ensured that we had an organized and up to date blog that we could work from. Everything we did in the lesson, I took photos of and uploaded them to the blog as evidence so we could get as many marks as possible.
In addition, we had to study different thriller openings to broaden our knowledge and to help us to understand the conventions and expectations of the genre. I look at the usual suspects, the girl with the dragon tattoo, drive, the sixth sense, the dark knight rises and prisoners. Before completing this task I didn't not have a very good understanding of thriller films because I tend to watch romantic comedies, there is a big difference between the two genres. However, when watching these openings I took detailed notes and wrote a good analysis for each which was useful because I learnt a lot about the different conventions and expectatitions.
Once the preliminary task was completed, we had to think about our main task which was to create a thriller opening. We already had a few ideas which we wrote down on a spider diagram and decided which idea would best suite our target audience and which would be most effective. Every member of the group liked the idea of using domestic violence as the main theme. It is quite an emotional subject which we thought we could use to really speak to the audience and connect them to the opening. From this I learnt how to go from ten ideas to one idea and to decide which idea would be most powerful and successful. I was in charge of audience feedback so I posted a few questions onto Facebook which targeted our audience (young females) and we received some really useful feedback that we used in our opening. During the planning, I learnt how to create two different anamatics which would display our storyboard clearly. I had to use many skills such as editing, scripting and camera work. When filming our main task we took many photos and uploaded them to the blog so that we had as much evidence as possible. Also, during filming we had to film a few match on action shots which was quite a challenge so we had to record them a few times. From this, I learned that when filming the more shots you record the better because when it comes to editing you can choose the best one to use in the actual opening.
When it came to editing we felt confident because we had practiced editing in our preliminary task so we knew how to use the software. Firstly, we had to upload all the footage onto Final Cut Pro and save it into our folder. This helped us to stay organized and to not to loose anything, we knew where it all was. During editing we came across a few problems. The main one was that we filmed during the day so it was light outside. However, the film is set during the night time so the lighting had to be quite dull. In one of the shots the window is visible but it looks to light outside. Some other shots were filmed at night such as the car scene so we could have lost marks on continuity. Sophie showed us a skill which we used in a few other shots. This technique was to change the colour of the background which took quite a while. From this I learnt that continuity is very important in order for the opening to be realistic and believable.
In conclusion, I learnt many things during the two tasks. The preliminary helped me to build my confidence in creating an effective thriller opening. So when it came to the main task I had a good understanding on what we had to do (research and planning) and how we show evidence on the blog. I believe that we created a tension building opening that really targets young females and victims of domestic violence. Everyone that has watched it has said that they were touched by the storyline and they felt very anxious throughout watching the opening, they would watch to the end of the film.